8
Feb
Posted on 2010 under iPhone News |
Filed under: Gaming, Software, Developer, iPhone, App Store
Yes, PopCap is at it again -- this time, their crazy addictive (just like all of their games) take on the tower defense genre, Plants vs. Zombies, is headed off to the iPhone.
They just tweeted confirmation a little while ago, and released this trailer showing all of the flower vs. undead action that
we enjoyed so much in the other versions of the game, squeezed into the smaller screen of the iPhone.
They don't mention a price point, but I'm guessing it'll come out at $4.99, since that's what
most of their releases have debuted at (though if you're patient, it'll probably drop down in price after a while). I'll tell you that yes, if you've never played it, the game is more than worth $5, but even if you don't believe me, you can go
play it online for free and see what you think. PopCap is the master of dropping colorful graphics, sparkling gameplay, and constant little rewards on your plate, so PvZ on the iPhone will probably be yet another meal you won't want to stop eating.
TUAWPlants vs. Zombies coming to iPhone on February 15th originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 18:00:00 EST. Please see our terms for use of feeds.
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8
Feb
Posted on 2010 under iPhone Development |
I love little birds. They are so cute. And they taste delicious and crunchy fried in beer batter. If you want them to wake you up, however, try BirdBox.
BirdBox is a $12.75 bedside bird home with a matching free application that turns your iPhone or iPod touch into a cuckoo alarm clock. You know, because nothing says good morning like "the sound and sight of nesting birds" eating regurgitated bugs and worms. [Luckybite via Boing Boing]
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8
Feb
Posted on 2010 under iPhone News |
Filed under: Software, iPhone, App Store
If the iPhone has a leading app genre, aside from gaming, I'd say
the current surge of "check-in" apps is probably it. Sure, back when the App Store first opened up, Twitter apps were everywhere (and they're still being made daily, it seems), but in terms of a genre that can only exist on a location-aware device like the iPhone, "check-in" apps like Foursquare, Gowalla, and so on, are making their mark right now. Here's news on two such apps continuing to grow on the App Store skyline.
First up, Loopt [
iTunes link] has announced a partnership with
a company called Mobile Spinach to start trying to monetize this kind of app usage. Mobile Spinach delivers local ads, and Loopt says that it'll be using their location-based social networking service to bring specials and deals to users from wherever they check-in from. Note that while Apple
doesn't necessarily want location-based advertising as the sole purpose of an app, it seems to be all right with location-based advertising as an extra feature like this. Loopt tells us at TUAW that it's a great deal for the company, as it is "an easier and cost-effective way to do online/mobile advertising," and that it means "Loopt users can get great free offers on everyday things they want in need just by walking around in the neighborhood." It'll be interesting to see just how useful this extra advertising can be.
After the link below, read about how MyTown
finally got the success they'd been hoping for.
Elsewhere in check-in app news, PocketGamer has
an interesting interview with Keith Lee of Booyah about their extremely popular MyTown check-in app. It's been fascinating to follow these guys -- they're former Blizzard devs, and
their first app called Booyah Society, had some good ideas but failed to impress. So they went back to the drawing board, and MyTown [
iTunes link] (which I've been playing with lately) has definitely made a few steps forward. As Lee points out, they looked at how they could better validate what people were doing, and they also upped the "gaming" side of it -- you can earn points and money and even buy the properties you check in from to create your own kind of social networking city. And then when other people check in from the properties that you "buy," you earn "rent."
Lee says they really pushed on iteration and what felt fun for the team -- he says that they had a few different expectations for Booyah Society, but that the relative failure of that app helped them learn a lot about which directions to go with on MyTown. Lee also talks about monetization -- the app currently has a partnership with Citysearch (so you can easily access news and information about the places you check-in from), but they're just running in-app ads, not necessarily anything tied to location yet. The app also has some in-app purchases -- Lee says that they wanted to design for both the occasionally "check-in" user as well as the social "spammer," so there are a few ways that the game balances those two types of players out so everyone levels at a fair rate.
Very interesting stuff. With their pedigree, it's not surprising that Booyah eventually hit gold with MyTown, but the way they did it is really fascinating. I think we're only scratching the surface of these check-in apps, whether you like them or not. As they get more competitive and more popular, we'll really start to see some major innovation happening.
TUAWLoopt teams with Mobile Spinach for check-in discounts, Booyah talks about MyTown originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 08 Feb 2010 17:00:00 EST. Please see our terms for use of feeds.
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